The Power of Authentic Storytelling: How to Connect with Prospective Students and Build Pride

Podcast June 02, 2020

Kaua’i Community College Marketing Director Gary Ellwood has over 25 years of experience in all facets of media production. Prior to joining community colleges, Gary traveled all over the world to film events like the Super Bowl and Olympics and tell stories through video. Now, in his current role, Gary is in charge of building pride around the college through marketing and outreach.

In this episode, Gary and Cheryl Broom of Interact discuss the challenges of marketing a community college, especially to a rural community that thinks it already knows the college. Gary also shares his storytelling secrets and offers advice on what colleges can do to form stronger connections with prospective students and welcome them to your college community.

***This podcast was recorded in November 2019***

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A man looking through binoculars with the Facebook logo over both eyes, just showing that everywhere you look, social media marketing is there! Photo by Glen Carrie on Unsplash
Admissions
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If you want to find and engage potential students to boost college enrollment, embrace the power of social media. After all, fully 58% of future students will consider your school’s social media feeds before deciding to apply.

We know social media marketing can be a bit dizzying. That’s why we’ve sorted out some simple, inexpensive tips to help build your college enrollment.

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