That Was Unexpected! How to Prepare for a Crisis and How to Respond

Podcast January 24, 2020

Scott Summerfield is a principal of SAE Communications, an organization that has provided communications counsel, media relations, and Joint Information Center management for many of California’s most challenging recent crises, including the 2019 Conception dive boat tragedy, 2017 Thomas fire, and 2014 Isla Vista shootings. In this episode, Scott and Cheryl discuss the challenges of dealing with crisis situations as well as the best practices for handling crisis communications.

Show Notes:

Scott’s email:

SAE Communications website: