Do you ever feel like you’re guessing when it comes to placing your media? Or better yet, does your boss ever tell you to place ads in a channel you know isn’t working? Well, we have good news… each year since 2007, Interact has conducted a national survey on communication preferences and media consumption habits of community college students. We’ve watched how students’ preferences have evolved with the introduction of new media (and we’ve watched some media die off completely). In this podcast, Dr. Pamela Cox-Otto talks about the most recent academic year’s data results and what media you should be looking at this next year.