Kaua’i Community College Marketing Director Gary Ellwood has over 25 years of experience in all facets of media production. Prior to joining community colleges, Gary traveled all over the world… Read More – The Power of Authentic Storytelling: How to Connect with Prospective Students and Build Pride
How to Calculate ROI to Drive Stakeholder Buy In
Podcast April 30, 2019
Ashley Etchison, Director of Strong Workforce Strategic Communications and Marketing for the Inland Empire Desert Region Consortium, joins Interact President Cheryl Broom for an in-depth discussion about the development of their highly-successful “Ready” brand and viewbook, and how Etchison calculates ROI to drive stakeholder buy-in across the Inland Empire’s 12 different community colleges.
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