Director of Public Relations and Marketing at South Texas College, Daniel A. Ramirez, joins Interact Communications Founder and CEO, Pam Cox-Otto for a discussion on marketing survival tips, including using… Read More – Building Marketing Plans with Data and Heart
How to Calculate ROI to Drive Stakeholder Buy In
Podcast April 30, 2019
Ashley Etchison, Director of Strong Workforce Strategic Communications and Marketing for the Inland Empire Desert Region Consortium, joins Interact President Cheryl Broom for an in-depth discussion about the development of their highly-successful “Ready” brand and viewbook, and how Etchison calculates ROI to drive stakeholder buy-in across the Inland Empire’s 12 different community colleges.
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