by Pam Cox-Otto, Ph.D. We all know how important our annual marketing plans are. They help us map out strategies, see the big picture, determine budgets, and set markers for… Read More – 5 Reasons To Get Your Marketing Plan Done Now
There’s one thing that all great brands do: they tell great stories. Why is this important? Because, on a basic level, stories create emotion, and as anyone in marketing knows,… Read More – How to Tell Your College’s Story with YouTube
#1 Brand Your Career Education Programs Ensure that all of your marketing and public relations strategies are consistent and professional by taking the time to evaluate and strengthen your college’s… Read More – Fast Five: Tips for Career Education Marketing in California
With more than 1 billion views per day and its status as the second most used search engine in the world*, it’s no wonder that YouTube has become a primary… Read More – Making YouTube’s “1 Billion Views Per Day” Work for Your College!